Media plays a big role in stereotyping. It throws massages into anywhere, like toys ads, movie, cosmetic commercials, you name it, Its interesting how these ads are made so they tract a specific person, For example man perfume ads will have women in it, because the massage is to attract women you need to wear this colon. People don't realize how media is shaping them. Women are portrayed as sex objects and even if they are trying to brake the stereotype its impassible, the damage is so deep that lots of people suffer from that. Take for instance male nurse. Even if you brake free from the stereotype, there are still majority of people who will not accept this and would view this man as not a real man, Do you think there are lots of women doctors being married to male nurses? Society has build in these stereotypes so deep that switching them will take hard work and elimination of those who oppose it. People are different, cultures are not the same, therefore these stereotypes will still remain even if the media trying to change it.